WaldoPro integrates with Color Inc. for school and sports market

GaryPageau , ,
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WaldoPro and Color Inc. announced the completion of their Open ROES Bridge integration. The partnership will offer volume photographers serving schools and youth sports the ability to take advantage of WaldoPro’s AI-powered photo delivery and mobile sales platform with Color Inc’s printing capabilities. WaldoPro, with its facial recognition, numbered jersey recognition, and time-based matching allows studios to sell picture days, event candids, and commencements in a single platform.

“We’re excited to partner with WaldoPro to bring innovative solutions to our customers,” says Tim Kasberger from Color Inc. “By integrating with WaldoPro, we’re providing photographers with a powerful, AI-powered platform that increases efficiency, decreases labor, and boosts sales conversions.”

The integration offers a range of exceptional benefits for volume photographers:

  • Automated Picture Day Sales: WaldoPro’s platform eliminates paper, reduces labor, increases conversions, and speeds up delivery.
  • Action Photos Revenue: With numbered jersey recognition and easy QR code onboarding, it’s easier than ever to monetize action shots.
  • Proprietary Copyright Protection: WaldoPro’s patented FaceBlocker™ provides state-of-the-art copyright protection. Addressing the growing concern over the increasingly easy removal of traditional watermarking.
  • Powerful Sales Analytics & Remarketing: WaldoPro’s MarketMax allows photographers the ability to easily re-market to non-buyers via SMS and email for months following the shoot.
  • Customizable Products & Pricing: Photographers maintain full control over their product catalog and pricing while taking advantage of automated green screen knockout and backdrop selection.

“We’re incredibly excited to be partnering with Color Inc to combine their world-class printing capabilities with WaldoPro’s AI-powered, mobile-friendly sales automation”, said Rodney Rice, CEO of Waldo Photos, “This partnership will provide more volume photographers the opportunity to have utilize a great lab for printing and delivery while simplifying and automating the sales and marketing.”

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.